![]() In recent months, companies such as Oskar Blues (Wild Basin Boozy Sparkling Water), Braxton Brewing (Vive Hard Seltzer), Perrin Brewing (Clear Coast Fresh Hard Seltzer) NoDa Brewing (Brizo Hard Seltzer), Perrin Brewing (Clear Coast Hard Seltzer) and Platform Beer Company have all entered the fray. Nevertheless, Harpoon is jumping into an already crowded hard seltzer space at a time when numerous craft breweries have recently rolled out products aimed at competing with dominate brands made by major players. “We believe people will give it a shot because they really like Polar, and that is what will allow us to be successful.” “There is an opportunity for branding, and it is going to be about flavor and story,” he said. Kenary said Harpoon, which worried about brand loyalty within the segment, would not have entered the hard seltzer market without its partnership with Polar, which grew sales of its non-alcoholic seltzers 15.6 percent last year, according to market research firm IRI. “But we started paying closer attention to the space about two years ago when all of a sudden our kids and friends were talking about hard seltzer and bringing it to parties.” “We are beer people to our bones,” he said. ![]() Last May, the two companies collaborated on a UFO wheat beer “brewed with the essence of Polar Seltzer’ade Blueberry Lemonade.”īut even as that project came to life, Kenary said the hard seltzer category still wasn’t something Harpoon was interested in expanding into. You can read my past reviews of the League series beers here and here.The introduction of the new Arctic Summer line marks the second time that Harpoon has partnered with Polar. It is also available for purchase on the Harpoon e-store. ![]() Folks can find Open League at a retailer near them using Harpoon’s Beer Finder. Open League will be available in markets where Harpoon is sold beginning this month. All levels are welcome to participate and no purchase is required.** Participants are invited to Outdoors Harpoon following the event to refresh with a glass of Open League and a pretzel. Kick It With Eliza Harpoon will take place at the brewery on Sunday, August 28th at 10AM, offerings folks a morning of Kickboxing, Boxing, Rhythmic Components, and a Meditative Cool Down. To celebrate the launch of Open League, Harpoon is inviting fans to join them for a free fitness event hosted by Eliza Shirazi of Kick It by Eliza. League, for those moments that call for a little celebration with traditional beer. Whether finishing up a summer hike or just wanting to enjoy a night out without the morning-after hangover, Open League is a light yet flavorful beer open for everyone* to indulge in – and fans can still reach for a can of its 4% ABV counterpart, Rec. League, like toasted buckwheat, chia seeds, and sea salt for electrolytes. Made for those who want to beat the buzz while still enjoying the taste of a refreshing, hop-forward beer, Harpoon’s newest year-round offering is brewed with some of the same better-for-you ingredients as Rec. Brewed with juicy tropical hops and recreation-minded ingredients, Open League is a light and refreshing beverage at only 35 calories and less than 0.5% ABV per serving. League, is adding to its League Family with the launch of its first non-alcoholic hazy IPA: Open League. Harpoon Brewery, maker of fan-favorite Rec. Packed with juicy tropical hops and recreation-minded ingredients, Open League is the buzzer beater for all beer fans at only 35 calories per serving The brewery has introduced Open League, its first NA brew crafted similarly to the other Leagues. ![]() For the past several years Harpoon Brewery has offered its lifestyle-friendly “League” series of low alcohol, lower calorie beers, but hadn’t crossed over into non-alcoholic territory until now.
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